now everyone can
make things with AI.
now everyone can
make things with AI.

but not everyone can create.

but not everyone can create.

Scroll down

now everyone can
make things with AI.

but not everyone can create.

Scroll down

2026 © ALEE FOROUGHI

I'm Alee Foroughi.

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I'm Alee Foroughi.

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Amazon Web Services

2021—2026

Designed AI-native products and developer experiences across Amazon Q, Amazon Bedrock, AWS Amplify, and Kiro. Led end-to-end Product Design, design systems, and AI-assisted workflows, creating scalable experiences used by millions of developers while accelerating design-to-development through automation.

SecureAuth

2017—2021

Led Product Design, UX/UI, branding, and creative direction for an AI-powered cybersecurity platform. Designed secure authentication experiences, established scalable design systems, and led a company-wide rebrand that supported growth, fundraising, and acquisition by SecureAuth.

Swan Design Studio

2008—2017

Founded and led an award-winning creative agency, delivering branding, websites, and digital products for international clients. Built a multidisciplinary team, earned 33+ international design awards, and established a reputation for design excellence and innovation.

Some of my works.

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Some of my works.

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What I offer.

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What I offer.

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Product Design

Designing products people love.

Create intuitive digital products from strategy to launch, combining UX, UI, design systems, rapid prototyping, and AI-assisted workflows to deliver seamless user experiences.

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Product Design

Designing products people love.

Create intuitive digital products from strategy to launch, combining UX, UI, design systems, rapid prototyping, and AI-assisted workflows to deliver seamless user experiences.

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Creative Direction

Turning ideas into unforgettable brands.

Lead creative vision across branding, campaigns, visual identity, and storytelling to craft experiences that are distinctive, emotionally engaging, and strategically aligned.

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Creative Direction

Turning ideas into unforgettable brands.

Lead creative vision across branding, campaigns, visual identity, and storytelling to craft experiences that are distinctive, emotionally engaging, and strategically aligned.

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AI Filmmaking

Stories powered by imagination, Ultra-realistic prompts.

Produce cinematic AI films, photography, commercials, and social-first content by blending storytelling, cinematography, editing, and Generative AI into compelling visual experiences.

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AI Filmmaking

Stories powered by imagination, Ultra-realistic prompts.

Produce cinematic AI films, photography, commercials, and social-first content by blending storytelling, cinematography, editing, and Generative AI into compelling visual experiences.

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AI Development

From concept to working product.

Build websites, MVPs, interactive experiences, and design-to-code workflows using AI-assisted development, enabling faster iteration without sacrificing quality.

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AI Development

From concept to working product.

Build websites, MVPs, interactive experiences, and design-to-code workflows using AI-assisted development, enabling faster iteration without sacrificing quality.

Testimonial

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Testimonial

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Founder / CEO at Casco, Ex-Amazon Principal Product Manager

René Brandel

Ready to create, Not just generate?

Women Orange BG

Ready to create, Not just generate?

Women Orange BG

Ready to create?

Women Orange BG
I achieved in last 15 years...

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I achieved...

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33+

Global Awards

Recognized by CSS Design Awards, Awwwards, and featured in CSSDA Greatest Clicks.

62+

Brands & Products Shaped

Partnered with startups, scale-ups, and global technology companies to build products, brands, and digital experiences.

186M+

Organic Views

Built an audience through original AI films, photography, and visual storytelling—without paid promotion.